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Thursday, October 25, 2018

How Alibaba used big data to dream up a peppercorn Snickers bar

Alibaba recently provided prominent customer Mars Inc. with a vast repository of data about Chinese consumers. Mars used that data to develop a spicy Snickers bar, seasoned with Sichuan peppercorn. According to Bloomberg, Mars typically takes years to fine-tune a new product — but using the Alibaba data, it developed the new Snickers in less than one.

https://futurism.com/the-byte/alibaba-big-data-peppercorn-snickers

Spicy snickers anyone?

https://i.redd.it/6mwrudhl1cu11.png



Submitted October 25, 2018 at 09:26AM by BlackCanary051 https://ift.tt/2D6v5hJ

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