When choosing between entrepreneurial ideas, the focus is typically on market fit, neglecting personal fit, when both are critical to success. As Marianne Williamson once said, “Just because it’s a good idea, doesn’t mean it’s your project.” Creativity coach and entrepreneur, Casey Tulloch takes you on a journey that reveals how you might identify your most energizing, inspiring, and personally meaningful projects with the greatest potential for adventure. Casey is a lifelong idea machine who has learned to master her abundance of creativity—from scattered, stuck, and burned-out to purposeful, focused, fulfilled, and more powerful than ever before. She worked at Apple as an Engineering Project Manager on the Maps app after graduating from Dartmouth College as an Engineering Sciences major. After leaving Apple she sought out professional/life coach training with the Institute of Professional Excellence in Coaching (iPEC), and after graduating, developed her own framework for vetting creative ideas based on personal fit. She’s both taught this framework and used it on herself to thoughtfully and heart-fully choose two ongoing design projects: a mental health support network app and storytelling-based care packages for children facing long hospital stays. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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